Why Australia celebrates Father’s Day on September and how do they celebrate it
BY Aron Devis August 29 2017
Are you an Australian who is puzzled by the fact that you are celebrating Father’s Day on the 3rd of September rather than celebrating it on June 17 like most of the countries do or are you a person who wonders why do Australians celebrate Father’s day on September and how do they celebrate it? If so, we are here to explain you the facts on why they Celebrate it on a different day and how they celebrate it.
When it comes to most of the world, including the US and the UK, Father’s Day is celebrated on the third Sunday of June but Australia celebrates it on the first Sunday of September.
But it’s not only the Australians who celebrate Father’s Day in September. Rather it’s one of the four countries who celebrate Father’s Day on the first Sunday in September. The other countries are as follows: New Zealand, Fiji, and Papua New Guinea.
The broad tradition started in the Us in 1910 and in Australia, it was celebrated in 1936, as a newspaper report from Newcastle in 1936 treats it as an entirely new event (according to an archived newspaper article which lists it as “a new day”).
Now we come to our main point on why it is celebrated on September.
There is a theory that backs up Father’s day’s September placement. It is known as “holiday fatigue” a theory described by experts. When considering the calendar days celebrated by Australians throughout the year all come down to the marketing and retail sector. The months of April to June, the Australian calendar is full of special events and holidays. So this theory claims that the consumers may grow tired of constantly being bombarded with holidays and need a little time to recover. There may be many disputes regarding the theory around Father’s Day being placed in September by marketers, but many do agree that the growth of the day has come from marketing and retailers.
Father’s Day, being held in September is not only convenient but being far away from most Australian calendar dates and also coinciding with the start of Spring which is the perfect season to market dad gifts like sporting, camping and fishing items.While there’s no denying the date of Father’s Day seems all too convenient, but all comes down to exactly to that convenience.
Some may think It’s a marketing strategy and some may think it’s more likely fortuitous for the Father’s Day to fall in the third quarter of the year where not a lot seems to be happening at that time so it’s a pretty free part of the calendar. For the marketers, it’s like keeping a candy in the kid’s mouth. Marketers more eagerly anticipate Father’s Day, Mother’s Day and any other kind of calendar event because they see it as an opportunity to communicate about their brand for in a way to get attention and to promote their products. The more each brand individually does this, the bigger the event on the calendar becomes and then more brands get involved. So it kind of becomes like a virtual circle.
It’s that exact need for content that is driving these days to become bigger and bigger.
It should be noted that unlike the Father’s Day, the Mother’s Day is celebrated in May as most of the world.
While it’s easy to blame Father’s Day for being a victim of marketing strategies, it definitely isn’t the only calendar date that retailers have embraced.
April Fool’s Day, Christmas, Easter are also popular among brands. Though it seems that there are only small brands are using father’s day and mother’s day as an opportunity to promote their brand, there is also a great opportunity for advertisers and marketers. but It seems we are still in the process of embracing it and we can also ensure the marketing for Father’s Day in the near future is going to be mammoth in near future.
Now let’s see how they celebrate it.
What Do People Do?
- On the father’s day, they love to spend their day out in the park, at the movies, at a zoo, or another place of interest.
- Children take a special interest in making and crafting beautiful cards with messages on them to present it to their most lovable person in the world (one of their most important person in their life), their dad! They also gift purchased cards with messages attached, to their dad.
- Presents such as food baskets, chocolates, clothing, equipment that facilitates their hobbies and gift vouchers are pretty common in Australia.
- People in Australia love to go out for a meal with their family or prepare their favorite recipes at home and relax and spend some quality time with their family. Breakfasts, brunches, lunches, or dinners either at home, at a restaurant, or at a café.
- Some fathers and children also like going out on adventure trips or for an adventurous experience on the occasion of Father’s Day.
- Father’s Day is also a great opportunity to raise funds for charity purposes. Many charity activities such as fun runs or purchasing special gifts are organized to raise funds for causes such as services for the visually impaired or research on prostate cancer. Father’s Day charity activities, such as fun runs or purchasing special gifts, to raise money for causes such as services for the visually impaired or research on prostate cancer.
- Some families may prefer to visit religious places like churches, synagogues or mosques to worship together.
Some magazines and newspapers publish positive and inspirational Father’s Day stories of men who faced challenges and the achievements they made to provide the best for children in Australia. And also some television and radio programs may also have Father’s Day specials during this period.
Father’s Day is not a public holiday in Australia. It falls on a Sunday, which is a day off for most of the workers and the most of the offices and stores are closed. However, some shopping areas, stores, restaurants, cafes and entertainment venues, may be busy on Father’s Day, especially in areas where Sunday trading is allowed.