Taylor Swift’s ‘Look What You Made Me Do’ shatters records!
BY Sarah Friedman September 1 2017
Taylor Swift is now one of the industry’s top record-breakers, racking up the most views for her pair of videos for her new comeback song “Look What You Made Me Do,” the first single from her new album “Reputation.” that has already broken three records in its first week of release.
The single followed by the lyrical video of “Look What You Made Me Do” was released on Aug 25. In its first day of release, the lyric video became the most-watched lyric video in notching 19 million views within 24 hours, easily taking down the Chainsmokers-Coldplay collaboration “Something Like This”, which had 9 million views earlier on its first day this year. Swift’s lyric clip is an homage to the vintage title sequence style made famous by graphic artist Saul Bass and has now logged more than 55 million views.
Taylor broken Spotify’s 8 million streams
The next day, Spotify announced that Swift had broken Spotify’s global first-day streaming record with 8 million streams beating her buddy Ed Sheeran’s “Shape of You” and it also achieved YouTube’s first-day lyric video record 19 million views, beating the Chainsmoker’s “Closer
Next, the song’s official video broke records in less than a week after its release. In just 24 hours, the official video racked up 43.2 million views after its debut during the VMAs, making it the biggest debut of any video in YouTube history. That number breaks Psy’s 2013 record with “Gentleman”, which scored 38.4 million views in 24 hours.
This song is currently on course to sell half a million downloads, the highest sales week for a single since Adele’s “Hello.” At the time of publication, Taylor’s video has amassed 109 million views, just a little less than 2.5 billion more to go until it knocks the all-time record held by “Despacito”. It may have to step off the throne since “Look What You Made Me Do” is already eyeing for the No.1 debut.
This is bad news for the song of the summer “Despacito”, which up until now looked close to smashing the record for longest time at No.1.